Local SEO services for pool services businesses can elevate your business operations and make it appear at the top results on SERP. Keep these 7 tips in mind.
We can all see that online marketing continues to outperform traditional, outbound marketing.
And the pool industry has adapted to the digital move better than many.
But the industry still experiences most of the same problems as it did in past decades.
One of the major problems is with meaningfully communicating with clients.
Thankfully, local SEO services for pool services businessesare addressing these concerns.
With this in mind, this post shares 7 SEO tips to help you get started.
7 SEO Tips for Pool Services Businesses
Even though SEO is wide, each industry has its unique descriptions that affect cost, scope, and so on.
With that in mind, here are the basics of SEO and how they address the pool industry’s specific needs.
1. Build your database and segment your audiences
The very first step toward any successful marketing strategy starts with knowing your audience.
That’s why customer focus remains a dominant principle.
Put simply, marketing works best when you know exactly who you are reaching out to.
To tackle this, start by building your database by referring to your Customer Relationship Management (CRM) software.
Then, segment your audiences based on criteria like sex, age, education, income, values, interests, perceived needs, purchase, and interaction history.
The insights you get from this will inform your content strategies.
2. Focus on local SEO
The next step is to start working on SEO.
Local SEO services offer the unique benefit of local visibility, so pool services businesses cannot ignore them.
So, start with the fundamentals of local SEO, focusing on Google business optimization:
- Create or claim your GBP listing.
- Add photos and key information, such as name, address, phone numbers, working hours, and services. Ensure the information is consistent across the web.
- Encourage local reviews and citations.
- Add main keywords to posts, titles, and so on.
3. Pick your keywords carefully
When it comes to website optimization for small business SEO, you have to pay attention to keyword choices.
Build content around keywords your audiences are searching for.
Ensure the content offers value to your customers instead of satisfying Google’s algorithms.
You can do a quick Google search to get many general and industry-specific keyword lists.
You can also use keyword research tools, like Google Keyword Planner, Semrush, Ubersuggest, and others.
4. Match your users’ search intent with excellent content
Having nailed your keyword research, use it to create content that matches what your audiences expect their search to offer them.
Why you should strive to do so is because your audiences care for it, Google cares for it, and your marketing benefits from it.
There are 3 types of user intent:
- Informational. This type contains the majority of searches. Such searches seek information.
- Navigational. These searches primarily come from existing prospects and seek to move to specific pages or websites.
- Transactional. Finally, these searches carry transactional intent, and you’ll mostly find local searches in this group.
So, explore Google search results, People Also Ask sections, and other places to get the search intent behind your chosen keywords.
Also, keep an eye out for the pool industry’s trends for additional insights.
With this knowledge, you may better satisfy both potential and existing customers by offering them the exact content they’re searching for.
5. Optimize your website
With the fundamentals out of the way, now let’s get into the technical stuff.
Starting with on-page and technical SEO, you may now begin applying the basics of website optimization.
Between on-page and technical SEO, do the following:
- Compress your images. In SEO, your images are expected to have a file size of less than 100kB. Certainly, images are among the primary reasons for slow loading speeds that lead to bounce rates. So, compressing your images will ensure you lose fewer potential customers.
- Remove unwanted plugins. Unwanted, heavy plugins are the second common factor that slows down websites. So, check yours carefully and decide whether their benefits outweigh their site performance impact.
- Secure and monitor your website. Finally, secure your website by switching to HTTPS, upgrading your firewall, and more. Search engines and visitors seriously prefer secure websites.
6. Leverage social media
Leveraging social media totally depends on your unique position and circumstances.
You should consider leveraging social media because it can benefit SEO, but not directly.
Social signals don’t directly enhance SEO rankings, as Google’s John Mueller has stated.
But social media activity drives SEO by helping it assess its effectiveness.
Also, it directs more potential customers to your website, letting its SEO handle conversions.
Several ways to leverage social media effectively include:
- Use social software. They help you keep tabs on conversations that don’t clearly mention you or your operations.
- Engage regularly and meaningfully. It’s always crucial to engage with your audiences often. Respond to their questions, address their complaints, and assist them as you can. These meaningful interactions will help strengthen your brand image and build trust.
- Align social media outreach with your website. Align your social identity and tone of voice with those of your website. This will ensure a consistent customer journey and increase the likelihood of conversions.
7. Monitor your efforts
Finally, for your marketing efforts to remain successful, you have to constantly monitor and adjust.
For this final tip, gather insights from many sources, and have them evaluate your SEO efforts.
Some key sources you can use are Google Analytics, your CRM, and website heat maps.
Conclusion
In summary, these 7 SEO tips for local SEO services for pool services businessesall center on customer focus.
First, build your database to enable personalization, and then use it to address local SEO.
Next, improve your keyword research and match your users’ search intent through them by creating valuable content.
And, continue to use the insights to optimize your website and make your social media activities align with it.
Finally, use your analytics tools to measure your SEO efforts and continue to adapt suitably when there are changes.
Every tip shared in this post will help you center your marketing around them.
This will eventually bring you one step closer to satisfying existing and potential customers.
